Regional radio audience measurement surveys are a proven cost effective method that measures the size and listening patterns of audiences, which can provide relevant information to advertisers and invested agencies. In 2013, Commercial Radio & Audio (CRA) enlisted Xtra Insights to conduct the initial regional research trials, which were used to establish the new regional radio survey model. Since then Xtra has conducted numerous Regional Radio Audience Measurement Surveys around Australia.
A look at how COVID-19 and regional migration has affected population growth in regional Australia. Read More
14 April 2021: After a short hiatus, Xtra Insights is happy to announce that the RRAMS have resumed in 2021 with survey results already released for some markets and preparations underway for others. Read More
Xtra Xtra! a quarterly newsletter, covering topics that aim to inform and educate about the regional radio survey process.
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